Over the last few years, we have been moving towards a profile that is much more international and formulation-driven.
CSCW of tomorrow will have brands registered in major markets of the world, and in most markets, promoted by a high quality field force. In India, we expect to retain our position of market leadership in our key areas, and reach leadership in newer areas that we entered. In key international markets across Asia, South East Asia, Russia, the Middle East, and Africa we would be a strong specialist company with driven sales. With a strong network and established company equity, we would be an excellent partner for a company seeking to license out products across markets.
In the high value markets we expect to become a respected company, with a portfolio comprising both of complex and simple-to-file products building an edge with technology and the cost advantage of vertical integration.
To embark on a journey of success one needs the tools of preparedness, foresight and strategy. These lead to the path of growth and high quality operation. Realizing the responsibility on the shoulders of each member of CSCW, we endeavor to be one of the most competitive companies in the industry with emphasis on efficiency in operations, reliability for customers and thrust on discovery and development of New Chemical Entities.
Gearing up for the future, we have the key success factors necessary to withstand the winds of change. The encouragement provided to build a highly skilled and creative research and development team, which is reinforced by the state-of-the-art infrastructure.
Our well-recognized market presence with a strong product portfolio is being marked up with newer brands. Streamlined and efficient manufacturing capabilities are boosts of technical prowess, high quality production and cost effectiveness. Also a well monitored marketing and distribution network, which is aimed at attaining brand equity among our wide-reaching customer base
In line with our vision to be significant global player by 2020, CSCW is fast emerging as a true Indian multinational.